Application Wine Company
Advantages
>Branding – If you had only 3 x 2 inches to showcase your brand and your competitor had 3 times that much area, whose product do you think would likely catch a consumer’s eye first? Custom shrink sleeve labels can wrap around an entire container/cover for a product, giving the customer essentially 360-degrees of viewing area. This gives you the chance to really show off your product with full-color graphics and more room for messaging. A 3” x 2” label could never compare with that!
>Flexible & Strong – Shrink sleeve labels can fit many differently shaped containers where traditionally made product labels might not. Labels usually print in reverse on the inside on transparent shrink film, protected by 40 – 70 microns of clear film. This means resistance to scratching and scuffing, and it reduces chances of the products getting damaged when in transit to distributors and stores.
>Security Through Tamper-Evident Seals – Ever since the tragedy of the tampered Tylenol bottles, product manufacturers have become aware of the need to secure their products against similar tampering. Shrink sleeves have an added benefit in that we can extend the sleeve up the neck of the product to create a tamper-evident seal to increase security.
>Sustainability – Many older custom product labels use plastic that may be difficult to recycle. Newer shrink sleeves in use today use more biodegradable and environmentally-friendly materials. You can remove shrink sleeves made with PVC or polyolefin easily from plastic bottling for easy recycling.
>New Technology – With shrink sleeve labels, the flexographic press limited us to long runs, but today, we have the choice of using a digital press. Digital allows for shorter runs and quicker turnaround—even label by label variation for promotional and holiday campaigns, or flavor variations within a product line. These innovations in shrink sleeve labeling are among the most important to consumers when making purchasing decisions. A study linked innovative packaging to purchasing behavior, and consumers who are satisfied by the packaging of a product are more likely to buy it again.
